Personal Branding: Lotus Health and Wellness

Personal touches make all the difference in how one feels. This is especially true in health care, where the volume of patients often dictates the amount of time spent with each individual. And each person is treated the same as the one before. In reality, some people require more time than others. No two problems are identical. And health care involves taking care of more than just the body. Patients benefit when their physicians also direct attention to their social situations and emotional and spiritual health.

Dr. Erie Chung believes that caring for a patient involves addressing the needs of the whole person. This requires more time than simply caring for the presenting physical symptoms. She prides herself on getting to the root of the problem. In resolving patients issues, she integrates a healthy lifestyle with mindfulness as well as modern technology (such as Inbody testing), disease prevention as well as disease management. She dedicates herself to each person individually, following a practice model that eliminates the “middle man,” that is, the insurance company. This model allows her to spend more time with each of her patients. And she is available to all of them whenever they need her.

Her brand welcomes those who are intrigued by a new way of interacting with their doctor, who prefer a holistic approach to health. She does not promise easy fixes for difficult problems. However, she does believe that her patients will feel they are receiving quality care that truly improves their overall health.

Headshot of Dr. Erie Chung, physician and owner of Lotus Heath and Wellness, a concierge medical practice in Mishawaka, IN that offers a personal touch.
Dr. Erie Chung sits casually on the couch in the waiting room of her concierge medicine office, looking out the window.
Dr. Erie Chung sits on the couch of her concierge medical clinic and holds a lotus flower, symbolizing her mission to get the root of medical issues, adding her personal touch to each patient visit.
A medical doctor wearing scrubs performs a yoga pose, symbolizing the importance of integrative health in her practice.
A medical doctor wearing scrubs performs a yoga pose, symbolizing the importance of integrative health in her practice. Yoga practice adds to her personal touch.
A medical doctor wearing scrubs performs a yoga pose, symbolizing the importance of integrative health in her practice.
Dr. Erie Chung works in the office of her Lotus Heath and Wellness practice. In the background is a framed message that says "Dream." Her personal touches set her apart from other physicians.
Dr. Erie Chung sits at her desk and smiles for her patients at her Lotus Heath and Wellness practice.
Dr. Erie Chung stands behind a chair in her office and smiles for her patients at her Lotus Heath and Wellness practice.
A handshake between doctor and patient in front of symbolic artwork at Dr. Erie Chung's integrative medicine practice,emphasizes the importance of personal, rather than generic, interactions..
Dr. Erie Chung demonstrates the Inbody body composition machine in her office while smiling at the client using it. Her personal brand integrates holistic treatments with modern technology.
Dr. Erie Chung stands with her hands in her pockets and smiles for her patients as the face of Lotus Health and Wellness, her integrative medicine practice.

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